Welcome back to The Antidote Edit.
For Episode 2, we thought it was only right to introduce the people behind the brand. This Edit is all about the founders of Antidote Apparel — and the slightly unconventional story of how a father–daughter duo ended up building a luxury athleisurewear brand together.
We wanted you to know the faces behind the decisions you’re starting to see in real life.
Yes, we are a father and daughter team.
Yes, I (Alex) do call Adrian “Dad” in professional meetings. It seems natural — and it’s no secret.
Yes, we do bicker sometimes (like any family members would). That’s simply the nature of our close relationship.
And yes, many Antidote Apparel decisions are debated around our kitchen table.
And honestly… we wouldn’t have it any other way.
Alex (right) & Adrian (left)
How the Idea for Antidote Began
Our first conversation about Antidote Apparel was actually very simple.
It went something like this:
Alex: looking at the first ever Antidote LDN tote bag
“That’s a cool logo.”
Dad:
“Yes, it’s from Antidote LDN — the wellness company I’m working with.”
Alex:
“Can I help?”
And in many ways, the rest is history.
From that moment onwards, we spoke constantly about Antidote LDN and its rapid growth within the wellness industry. Seeing how much people connected with the ethos of the brand made us realise something important.
There was an opportunity to build something bigger.
When the idea of creating an athleisurewear brand connected to that wellness philosophy was floated, it felt like the starting gun. From that point on, we didn’t look back.
Living the Athleisure Lifestyle
Both Adrian and I are naturally quite sporty people. Because of that, we’ve spent years living in athleisurewear — whether that’s heading to the gym, walking, travelling, or simply navigating busy everyday life.
But we often found ourselves searching for pieces that felt slightly more elevated.
We wanted high-quality athleisurewear that matched the lifestyle people are increasingly living today — the lifestyle that balances wellness, work, social life, and movement.
The kind of lifestyle where a typical morning might look like Pilates followed by coffee.
So we began imagining what our ideal wardrobe would look like.
Pieces that felt premium.
Pieces that were understated.
Pieces that could move seamlessly between workouts, travel, and everyday life.
That thinking became the foundation for Antidote Apparel — a premium athleisurewear brand designed for men and women who want more from what they wear.
Building a Brand — and a Community
One thing we both share is that neither of us came from a traditional fashion background.
Which means that bringing Antidote to life has involved a fairly steep learning curve.
Adrian’s career has been varied — qualifying as an accountant before starting his own property maintenance business. Over time he began consulting for companies across different industries, eventually finding Antidote LDN, where he quickly realised he had found something he genuinely loved: working in the wellness space.
For me (Alex), I’m still at the beginning of my career.
While at university I helped with the launch of another athleisurewear brand called Gravitate. That experience gave me my first real insight into how a clothing brand works — from product development to marketing.
But what stood out the most for me was something else entirely: community.
Seeing people wear products you’ve helped create is an incredible feeling. Watching a brand build a community of like-minded people around wellness, movement and lifestyle is even more powerful.
So when the opportunity to build something similar — but entirely our own — came along, it felt like all the pieces of the puzzle fell into place.
Dad and I enjoying our shared Antidote.
The Start of the Antidote Community
At its core, Antidote isn’t just about clothing.
It’s about the people who wear it.
We’re building a wellness-driven community around the idea that everyone deserves to find their own way to reset, recharge and move through life feeling confident.
Our luxury athleisurewear is simply the uniform that supports that lifestyle.
And while we’re still at the very beginning of the journey, we’re incredibly excited about what comes next.
Thanks for being part of the story so far and if you are new, welcome!
We’ll see you in the next Edit.
Warmly,
Alex & Adrian